He managed to lose a whopping four and a half stone but is reluctant to reveal how long it took him, hoping to avoid playing into diet culture.
“They want to know how long they’re going to have to put up with it, and that’s the wrong mindset.”
Instead, the food expert believes that weight loss and health is all about making sustainable lifestyle choices.
He channelled what he learnt into ShowMe.Fit with Gregg Wallace, a weight loss programme with the philosophy ‘being good most of the time is good enough’.
His advice to dieters is to limit just three things: “There are three horsemen of the get fat apocalypse: takeaways, snacking and booze. That’s it.