Asda opens 'largest' and 'most ambitious' On the Move store as chain ramps up innovation


Oliver Silvester, Head of Asda On the Move, said: “The launch of our largest ever Asda On the Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via Click & Collect.

“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known food service brands. It’s fantastic to see our biggest Asda On the Move to date launch in Retford.”

Barry Westley, Head of Retail Integration at EG Group, added: “We are excited to partner with Asda on the opening of the most ambitious Asda On the Move store to date. There is a real opportunity to bring customers something different by combining our experience in food service and convenience retailing with a carefully curated range of Asda products and services.

“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”


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